FIRST AIRED: June 3, 2016

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michael jordan won five n. b. a. titles with the help of nike but try kneeling a slam dunk in vis from feeling athleticism to transforming fashion sneakers have been a springboard to seminal pop culture moments i'm lisa bernard at new york's brooklyn museum one stop on a national tour of an exhibit called the rise , featuring more than one , years of more than one , take these adidas immortalized in song by rap icons run d. m. c. whose signatures grace the sides don't want to wear your politics on your sleeve how about on your soul the exhibits curator explains our sneaker obsession it's an exhibition that explores and this item that is very common to most people everyone has a pair of sneakers and , seems have always been a step behind from flapper s. keels try running in these , pink creations that play into stereotypes , today high end designers are having a field day including christian the baton and product american spent sixteen billion dollars on athletic footwear and twenty fourteen no wonder given that kind you west easy shoes for adidas cost three hundred and fifty bucks