Where are you?>> Netflix, already a high-flying stock, rising over 4% Wednesday after analysts from several big banks encouraged investors this week to buy. Netflix is already the third best performance in the S&P 500, up 55% this year. Especially impressive given it's been a tough year so far for tech stocks.
And analysts believe its shares will see even more stunning gains in 2018. Morgan Stanley, JP Morgan, and Goldman Sachs raised their price targets for the video streaming service, which is expected to post earnings next Monday after the bell.>> It doesn't get bigger than this.>> Goldman Sachs predicting Netflix will add 1.7 million subscribers in the US and 5.6 million international viewers in the first quarter.
Way above expectations, on the back of, qoute, a strong content slate and viewer distribution partnerships. Netflix put up more than 50 original programs on its streaming service in March alone, including series, specials, and movies. And it's not just about the content. According to a Reuters report last week, the company is stepping up its marketing efforts as well, offering more than $300 million to acquire a company that owns billboards across LA, including Hollywood's famed Sunset Strip.