FIRST AIRED: April 12, 2018

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Transcript

00:00:00
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00:00:01
A colorful new trend is flooding the streets of Thailand but it's actually nothing new. Traditional clothing is making a comeback in a major way and the government has been quick to latch on to the popularity, even urging civil service to wear traditional dresses to work at least once a week.
00:00:18
As Reuters' reports, television had a huge part to play in the fad.>> The recent surge in popularity of traditional dresses in Thailand can be attributed to a popular television drama series, Love Destiny, that's being showing on Thai television for the last few months. And has really created sort of a popularity among young people across the country to wear traditional dresses.
00:00:45
The show has also boosted tourism for many of the traditional places where sort of the story is based upon.>> But there's a darker side to the popular boom. It's being criticized as an attempt by the government to gloss over history and celebrate an earlier era of absolute monarchy.
00:01:04
>> Analysts that we have spoken to said that this sort of fever is being capitalized by the military government. They want to really represent a certain version of history that really promotes nationalism, celebrating this during a time when the regime has come under huge challenges from many different groups that are saying that the country needs change.
00:01:26
>> Thailand's coup in 2014 followed months of unrest and that long standing division has shown little signs of having disappeared despite four years of military rule. The junta has now promised elections for February of next year but so far there have only been delays to that ballot.