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Transcript

00:00:00
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00:00:01
Ford is accelerating it's roll out of Lincoln in China. As a trade dispute ramps up between Beijing and Washington, the company has a lot to lose if it comes to a full blown tariff war. China is the world's biggest market for cars, Ford is one of America's biggest car companies and it's doing it's best to boost sales there.
00:00:22
Now Lincoln, which is Ford's premium auto brand, is planning to build as many as five new models in the country by 2022. That's according to two US sources who spoke with Reuters. Beyond a bump in revenue, it may also help blunt the impact of a potential trade war.
00:00:40
All five Lincoln models are expected to offer hybrid, gasoline, electric variance. To help Ford meet China's tough new quotas for electrified vehicles. All of Lincoln's vehicles sold in China today are imported from the US. Ford is chasing long term plans to build more cars in China. Lincoln branded vehicles built locally are still at least a year and a half away.
00:01:03
They're playing catch up with rivals that have all already heavily invested in making cars in China. That includes General Motors as well as European brands like, Audi, BMW, and Mercedes Benz. The 25% tariff Chinese President Xi Jinping pledged to lower this week makes it tough for Ford's American premium brand to compete with GM and the Germans.
00:01:26
Who avoid already steep import tariffs on their locally built vehicles.