>> Disney on Thursday making its debut in the streaming arena, launching ESPN+ as it fights to stay relevant in a shifting media landscape. Costing users 4.99, the service will carry more than 10,000 live sporting events. But don't expect to find what you see on ESPN on this new platform.
Reuters' Lisa Richwine is on the story.>> They're not the big events that are on TV. It's not Monday Night Football or the NBA games that are on ESPN. Some of them are more niche sports, rugby, cricket, college basketball for smaller colleges that aren't on TV. So the question here is whether people wanna sign up for those kind of sports.
>> The launch comes as ESPN and other cable networks are facing a crisis, as more consumers cut the cord with cable and turn to Netflix, HBO, and other streaming giants.>> This is really Disney's move into the digital future. They're using this ESPN service as a testing ground to figure out what works, how they can interact with the consumers directly, which they've never done.
They normally sell their programming through other distributors. This is an app that goes straight to customers, and they'll get a lot of data about what people like and what they don't like, and they can learn things that they'll use for a Disney entertainment service that will be coming in 2019.
>> Disney admitting that it may lose money on ESPN+, for, quote, some number of years. However, in the fight to take down Netflix, it looks like Disney is willing to take the risk. It's been a rough year for Disney shares, down about 10% so far in 2018.