>> Apple wading into the waters of original video content with what else? An unscripted TV show about apps. The first of ten episodes of Planet of the Apps started streaming this week.>> This is the app.>> We're building a brand.>> It's all integrated.>> The reality show mimics the popularity of the ABC series, Shark Tank with a twist.
App developers have to sell their idea on a 60 second escalator ride to a star filled panel in hopes of getting funded.>> Congrats.>> Whoa, what the whoa.>>
I need this.>> Other shows are soon to come, including a version of comedian James Corden's Carpool Karaoke.
Apple is hoping that by adding exclusive video content, it can lure more subscribers to its music streaming service. But that's not the only business connection. After each weekly episode, the apps featured that week will be available for download in the Apple App Store. Which by the way, is getting the most extensive upgrade since it came online nine years ago.
Apps are the lifeblood of Apple's economy with half a billion visitors to the App Store each week and 180 billion apps downloaded to date, it's the apps that have made the iPhone the global juggernaut that it is.