>> Remember this, BlackBerry devices were once so addictive that fans nicknamed them crackberries. That didn't last and the company was nearly left for dead. But now, BlackBerry is trying to make a comeback by transforming into a different kind of technology firm as Reuters tech correspondent Alastair Sharp has learned.
>> Titanium, transportation is one of the first customers for BlackBerry's radar asset tracking system, which attaches to their trailers and sends back information on location, whether the doors of the trailers have been opened, whether they're empty or full.>> BlackBerry betting their future on something called telematics, the realtime long distance transmission and analysis of data, a type of technology that's sure to grow along with the rise of autonomous and self driving vehicles.
BlackBerry makes money in two ways, first, it charges $400 per data collection box, and on top of that, it adds a monthly service charge of $10 to $20 per month for each truck outfitted with a data device. One analyst predicting BlackBerry could rake in half a billion dollars from Radar alone by fiscal 2020.
Investors believe that by focusing entirely on business customers, which is what made BlackBerry a star in the first place, its worst days are far behind.>> But if the company can convince a marquee names in transport to sign up, Radar could join its efforts in automotive software and in cyber security services as one of the primary pillars of the company's future earnings growth.
>> Shares surging 70% in the past two months but skeptics are worried too much faith is being placed on businesses where Blackberry has yet to prove itself.