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>> Eric Grassick used to spend all day at his desk working as an investment banker.
w he cultivates his own urban farm out of a 40 foot shipping container in a Brooklyn parking lot.>> I found myself not satisfied and kind of yearning for more.>> The Harvard grad is one of ten entrepreneurial farmers selected from a batch of 500 applicants working with Square Roots, an indoor urban farming company, launched in November, that grows local food year round in the heart of New York City.
>> Now, six months into the program, Grassick says his training and farming, artificial lighting, water chemistry and nutrient balance, allows him to harvest roughly 15 to 20 pounds of produce each week.>> People have lost all trust in the food system. They want real food, where they know their farmer, they know where the food is coming from, they can trust their food.
Tobias Peggs, along with his co-founder Kimbal Musk, the younger brother of Tesla's, Elon Musk, aim to spread out to as many American cities as they possibly can in the next five to ten years.>> By 2050, there'll be 9 billion people on the planet, and 70% of those will live in urban areas.
These people will need feeding and they will want local real food.>> Square Roots sells food locally. It also plans to launch more urban farms for others to operate, and will own a share in those farms' revenues as well. Peggs, says the company, by getting hyper local, is looking to join a global food revolution.
>> America is the world's greatest exporter. We exported rock and roll, we exported Levi's jeans. We also exported obesity. And the feeling is that if we can solve that in America through initiatives like Square Roots, bringing real food to everyone, getting more people on a healthy local sustainable food system, that we'll also be able to export that solution.