>> T-Mobile is a long way from becoming the country's biggest wireless carrier but that's not stopping it from trying to have the best network. Thanks to a brash CEO, the number three US mobile phone company has not so quietly closed the quality of service gap with bigger rivals AT&T and Verizon.
According to Reuters telecom correspondent the funding to do so is coming from a place you wouldn't expect.>> What T-Mobile did was, they took this breakup fee that they got back in 2012, from AT&T, from a failed merger there and it was a $3 billion fee, and they got some spectrum with that.
Then that really enabled them to start rolling out LTE in major metro markets.>> The latest upgrade? An $8 billion purchase of wireless airwaves, making way for faster 5G data speeds to come. That follows up a beefed up network with expanded reach when T-Mobile bought metroPCS followed by and asset swap with another rival, Verizon.
Consumers are responding, last quarter while Verizon and AT&T lost customers, T-Mobile added more that 900,000.>> T-Mobile is adding postpaid wireless subscribers which is the industry's most valuable customer and these are people who pay a monthly bill>> It's doing so by bringing its network up to more level playing field as well as employing these marketing strategies which are getting rid of service contracts and unbundling your phone from the contract, introducing these installment plans.
>> All that success putting T-mobile in the strongest position to bargain when Sprint or possibly a cable TV company comes calling for a merger, which analysts expect to happen with the Trump administration already signalling it won't block such a deal