I am announcing today a new policy, just as I promised during the campaign. Our policy will seek a much better deal for the Cuban people and for the United States of America. We will enforce the ban on tourism. We will enforce the embargo. We will take concrete steps to ensure that investments flow directly to the people.
My action today bypasses the military and the government to help the Cuban people themselves form businesses and pursue much better lives. We challenge Cuba to come to the table with a new agreement that is in the best interest of both their people, and our people, and also of Cuban Americans.