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>> A blockbuster deal, Amazon Friday moving to buy upscale supermarket, Whole Foods, for $13.7 billion. I'm Conway Gaines in New York. The world's largest retailer has already transformed the way shoppers purchase their products worldwide. Moving away from traditional brick and mortar locations to virtual warehouses. Now the company, setting its very powerful gaze on the way Americans buy food.
In a rare feat for a company doing the buying, shares of Amazon jumping with investors clearly sticking with team Bezos. Says Reuter's breaking news tech columnist Rob Soren.>> Jeff Bezos isn't quite king of the world yet, but he's going to be it. The third richest person in the world, he's rapidly rising in the standings.
He spent the past 20 years expanding into selling everything and he wants to get a lock on consumers. This offers him more because, if you think about it, what's the thing you buy the most often? You go to the store and you buy groceries.>> Bezos's gain largely being interpreted as nothing but pain for anyone else in the food selling business.
Kroger, Target, Costco, and Walmart losing $20 billion in stock market value, combined, Friday. And the fallout even reaching supermarket chains across Europe. But Whole Foods investors, especially, activist hedge fund, Jana Partners, which was pushing for a shake-up, are overjoyed. The stock surging nearly 30%. The combination of Whole Foods 456 physical locations, with Amazon's tech and data prowess, seen as an all out win.
] makes a big point about pleasing customers. And Whole Food does have a lot of loyal customers. It also has customers who tend to use Amazon. Amazon as well. This is more about real estate and delivery than anything else. What if Amazon says if you pick up your package at Whole Foods, well give you a discount?
We'll give you 3% off or something like that, and if you go to Whole Foods, you're like, great, I'll do that.>> But the push into supermarkets is Bezo's largest purchase by far. And history is filled with big deals that were highly praised, but went bad. That's a risk, however, investors are willing to take with the Whole Foods price tag, just pocket change for Amazon.