No emails, no Instagram, no Snapchat. Nokia's so-called brick phone is back. In the year 2000, it was the world's most popular device. Now, the Finnish phone maker is relaunching a revamped version of the classic handset. Reuters Jussi Rosendahl, in Helsinki, says the first batch of preorders completely sold out.
>> Well, the new company behind the new products has not given any sales figures yet, but the product is now out on sale in 28 countries. And the early indications are that, at least in some European countries like the UK and Finland, the reception has to be very strong.
And the company says that the global demand has exceeded its own initial estimates.>> It's a brand boosting move to show customers that the Nokia name is back before moving into the mid-range smartphone space. In the upcoming weeks, the company will roll out three new smartphones to run on Google's Android platform.
Nokia Corporation is nowadays focused on making a network equipment for telecom operators and so forth. But this launch, it kinda shows that the company still has a lot of brand equity left in the mobile phone market, too. Nokia sold out its handset business 2014 to Microsoft. And now they're coming back with this licensing deal with a new company, HMD Global.
>> The new phone sells on a back-to-basics appeal. Sturdy hardware, the classic game Snake, and long battery life. Now, Nokia and HMD hope it'll appeal as a backup phone for fans of the original. Or those just looking for a break from smartphone overload.