>> It's a board room brawl of a size never seen before. Billionaire investor Nelson Peltz on Monday, targeting Proctor and Gamble, the biggest company ever to face an activist shareholder attack, as he tries to muscle his way Into a seat on the board. To his hedge fund, Trian Fund Management, Peltz is trying to shake up the $222 billion global consumer products behemoth.
Following similar battles at Wendy's, Heinz, DuPont, and Pepsi. Reuters correspondent Michael Flaherty wonders if the busy billionaire has enough time to take on this fight.>> Nelson Peltz is the type of investor who will agitate and continue to agitate, until he gets what he wants. He likes a good fight, he likes to shake up companies, he's done it well.
He's 75 years old, he's already on four boards, this is a guy that's got a lot going on. Is he really the type of person who's going to come in, and as an additional board member, make a lot of changes at P&G, or could he be a distraction?
>> Peltz doesn't want to fire the CEO, nor does he want to break up the company, so what does he want?>> He just thinks the company needs to move more quickly, and they need to get their stock price up.>> The company behind consumer product mainstays like Gillette razors, Tide laundry detergent, and Pampers is in the midst of challenging times.
New players like Dollar Shave Club are cutting into Gillette's $100 million plus male shaving business in the US. On the other side of the fight, long term company insider David Taylor. He's only been on the CEO job for two years, and judging from a company rebuttal, he isn't ready to get pushed around by an outsider.
>> It could get pretty nasty.>> Both sides appear to be ready to take this fight all the way to a shareholder vote scheduled for October.