>> One, zero,>> Lift off for India's latest blow cost rocket on Friday. Set to place a new earth observation satellite in orbit and it's not alone. 15 countries are piggybacking on the this launch making up a total of 31 passenger satellites. India's government has been promoting its space program as a showcase of budget technology.
Helping to draw in foreign customers. As Reuters' Sanjeev Miglani reports, the country's rockets are seen as a cheap way to put eyes in the sky.>> By the sheer scale of numbers that we have, the number of scientists we have is much lower than what it would be in the West.
And this is a state-run program, the human costs are much lower. So it's a problem of capability now. It's one of those countries that has established a sort of a track record in space. So, a lot of countries have gravitated towards India as a result of this. Today's satellites, we were carrying satellites from smaller countries like Latvia, Belgium, Austria.
>> Several of the satellites in Friday's launch are designed for high-resolution Earth images. And providing those services in space could prove to be a profitable niche for India. The global space industry is valued at over $300 billion and even though India is less than 1% of that business, in February it sent off over 100 satellites in a single launch, most of them for foreign customers.
Friday's launch comes just over two weeks after India put a three ton satellite into orbit. Joining the ranks of other space faring nations including the U.S. and Russia.