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COMING UP:Share Opener Variant 3



>> Rupert Murdoch's 21st Century Fox has held talks to sell most of the company to Disney. That's according to CNBC citing people familiar with the talks, which unfolded over the past few weeks. The reports said the two sides are not talking currently, but the fact that they happened at all has big implications for the entire media industry, says Reuter's correspondent Jessica Tunkle.
>> This deal, it shows that everyone is trying to figure out how to get more scale. Being bigger in the media business is what it's all about. Whether it's about getting better deals from the cable and satellite companies in terms of pricing. Or it's about better competing against the Netflix's and Amazon's and Facebook's of the world who are all increasingly investing more in content.
For Bob Iger this is about scale, this is about getting more international breadth, which Fox has. There's also the question of whether this provides Iger with a succession planning candidate that he doesn't have currently. Iger has said he is planning on really retiring. And James Murdoch could be his successor, if a deal like this were to happen.
>> Shares of Fox closed up 9% on Monday. Disney's stock finished up 2%, pushing it to over $100 a share.