>> This Halloween expect more pink pussy hats and fewer princesses. Months after the historic Women's March on Washington and in the midst of the #MeToo sexual harassment outcry, Halloween 2017 is becoming yet another platform for women and girls to show strength.>> I'm Lisa Bernhardt in New York, outside of beauty supply chain Ricky's, where Wonder Woman costumes are outselling frilly princess gowns due to the popularity of the film and the current political climate.
>> It makes me feel good, like we are more powerful, we can be powerful. And Wonder Woman made a big impact for us women.>> It's a Halloween trend that's been building for two years, say the folks at Rubie's, the largest costume manufacturer in the world.>> Young girls were looking more for costumes that had empowerment, so things like Harlequin was selling Super Girl, Bat Girl, Wonder Woman.
But today's parents, when they're shopping for costumes for young kids, are looking for costumes that are more empowering.>> Nine-year-old Abby, a Halloween princess in years past, opted for Star Wars heroine Rae this year. Because, she said, quote, she's very tough, she's helping a lot of other people survive.
The feminist-fueled costumes helping push overall sales to a record $9.1 billion in the US this Halloween season.