>> Far fewer American companies participated at the annual trade fair in Havana this year, a sign of relations souring once again between Havana and Washington. Just 13 American companies took part in the fair held last week, compared to 33 last year.>> There's no question that some of the policies that the President of United States has taken has discouraged some people from pursuing interest in Cuba.
I think that's absolutely true.>> Just this week, President Donald Trump ordered new restrictions on American travel and trade with Cuba. The regulations now in effect ban Americans from doing business with some 180 Cuban government entities, holding companies and tourism firms, including 83 state-owned hotels. The White House says the restrictions are aimed at preventing the military, intelligence and security arms of Cuba's government from benefiting from American tourists and trade.
>> Americans and Cubans alike are ready to move forward. It's a flip of the switch from when former President Obama agreed to restore relations with Havana in 2014. US companies then embraced the new market of 11 million potential consumers.>> Every day that goes by is just a missed opportunity, where someone else Is building a brand, someone else is building awareness among Cubans.
So absolutely, and you can't take this market for granted.>> The trade show this year did attract a record company delegation from China and more than 150 Spanish businesses, looking to cash-in on a relationship with the island nation.