FIRST AIRED: October 30, 2017

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00:00:00
>> I'm Italian.>> I'm French.>> From Poland.>> From->> British advertisers are making themselves heard on Brexit, spoiler alert it involves an ad campaign.>> France.>> Launched by the association representing UK advertisers, there's one simple message, keep the doors open to immigration. I'm Reuters Jacob Greaves at Piccadilly's Circus, Britain's prime advertising real estate.
00:00:23
Where the markets' particularly unnerved by calls for strict curbs to immigration. A new report from the advertising association, says around one in five people in the industry come from abroad. Hence, adverts in key places, like London's Heathrow Airport.>> If we have a hard Brexit, and we have a sort of pull up the drawbridges type of immigration policy, it won't affect the business immediately.
00:00:47
But it will be a long slow attrition of business abroad. The business follows the talent.>> The post Brexit fate of Britain's financial services has so far had the most attention. But exit talks are entering their business end with future trade terms soon set to be on the table.
00:01:03
Expect other key industries to become increasingly vocal in what they want and why they should get it.>> 6% of the workforce in London works in our industry, around 3% nationally. So it's a very big contributor to GDP. It's about 120 billion pounds worth of GDP, so it's about 6%.
00:01:21
>> The British government is talking to different industries, among them advertising, but while they're listening, competitors are actively trying to poach talent.>> In Amsterdam as an example, the government offered 30% tax incentives. So the first 30% of your salary, if you're in one of the professions they want to attract.
00:01:39
And the creative professions are one of those professions, the first 30% is tax free.>> All these different nationalities, all these different people getting together.>> The UK has until March 2019 to represent all its industries interest to the EU, but by then the people currently pitched as a great advert for Britain could be a selling point for someone else.