>> Food and drink giants are turning away from labels like Fairtrade to set their own ethical standards. Unilever Barry Callebaut, the world's biggest chocolate maker and Mondelez International which owns Cadbury and Toblerone have all started their own schemes. Critics are crying green wash. But the companies argue they're better at tracking raw materials through the supply chain than a third party.
Mondelez this month started selling green and black chocolate in the UK with its Cocoa Life label instead of Fairtrade. The Cocoa Life scheme sounds pretty ambitious reports Reuters Anna Ayanova.>> Their goals are sort of to create something that goes beyond Fairtrade, they use the Fairtrade verification system to make sure that it is vetted by a third party and that it's independent.
But they have goals that are sometimes more broad anything from improving gender equality on farms to preventing climate change and degradation of soils.>> Still their concerns that benchmarks could become watered down. And the proliferation of certification schemes could end up bewildering consumers.>> Once these standards go behind closed doors, and there isn't sort of that third-party watchdog keeping things transparent and keeping the accountability there, It's the fear is that they will become more flexible with time and there will be no overarching standards that everyone can really be sure as being met.
>> Consumers are increasingly savvy and demanding. But if too many independent schemes spring up, their watchdogs could have a tricky job keeping track.