>> Comcast is already hooked into millions of homes across America with its cable business. But with more and more people cutting the cord, Comcast is finding a new way to stick around in your life. The company is expanding into smart home automation, selling services like wireless lighting and WiFi thermostats using a subscription model that can keep bringing in the cash.
Reuters reporter Anjali Athavaley explains.>> So Comcast is piloting a program in three markets where people can subscribe to Xfinity Internet and get cameras for an additional $10 a month and it's $99 per camera, so it doesn't include the cost of the device, but what you get with that $10 a month is installation, You get cloud storage for the video footage and you can kinda slice and dice the videos and share them however you want.
>> The US smart home market, which includes everything from door locks to sprinkler systems that can be programmed to various schedules is expected to grow to $47 billion annually by 2020.>> And it is a natural extension for broadband providers like Comcast, who are looking for additional ways to leverage their existing infrastructure.
>> The advantages are good. You're already starting out with technicians going into the home for the installation of these other services, so why not tack on one other service that they would install? You can keep the costs low by doing that. And you also have sales people who can sell bundles of home security services with other things that Comcast sells.
So the cost of acquiring customers, which is how Comcast likes to talk about it, is relatively low.>> And Comcast does have some experience in the home beyond cable and Internet. It has offered a home security service since 2012, which now has a million customers.