It's less angry, more chirpy for the makers of popular video game, Angry Birds. The transition from phone to movie screen almost doubling Rovio Entertainment's first half profits. The Finnish animation studio revealing on Tuesday that its revenue has risen to $179 million. That, largely thanks to Angry Birds 3D Hollywood release, which revived the brand and boosted game sales.
Even before the tickets were swapped for totals, Rovio told writers the movie had been a big success.>> It was very, very positive. It was clearly families who enjoyed the movie, and obviously the kids, as well. And we were very happy with the results, as well, nearly 350 million euros at the box office.
So we are very happy.>> So happy, the company is reportedly set to go public. Some media reports suggesting a listing as early as next month is in the pipeline. Rovio declining to comment. That vote could help fund a sequel scheduled for 2019. After years of falling earnings and cost cutting, the Finnish firm knows it's not all fun and games.
It seems determined to ensure Angry Birds will be around to help it spread its wings.>>