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>> Amazon is not done sending shivers throughout the retail world. The online retailer making a further push into the physical shopping space with a vending machine-type service it's calling, Instant Pickup. The several hundred items for sale range from snacks to phone chargers, says Reuters reporter, Jeffrey Dastin.>> Shoppers go into their mobile app, choose from these items, and within two minutes of their placing an order, someone in a back room, who works for Amazon, picks the order, puts it in a locker.
The customer gets a barcode on their phone that they then scan at the Amazon locker, and the locker opens, and there's their product.>> Amazon is hoping for a captive audience, launching the service in close proximity to five college campuses, with plans to roll out more locations by the end of the year.
Instant Pickup may provide a clue as to how Amazon plans to use the Whole Foods locations as part of its almost $14 billion acquisition.>> It's expected that Amazon will allocate some floor space, even in these very densely packed grocery stores, to showcasing its electronics products. Because it doesn't have a huge array of brick and mortar stores yet, and it's just going based on online specifications and word of mouth to get people to want to buy their new gadgets.
>> But in order for Instant Pickup to be successful, Amazon is going to have to change the mindset of impulse shoppers. These consumers are used to instant gratification without the added burden of ordering a soda, a snack, or a knick-knack on a mobile device. And then having to wait, even if it's just for a few minutes, when a vending machine or convenience store is just a few steps away.