>> Augmented reality, coming soon to an iPhone and now Android phones near you. I'm Stephen Nellis here with Reuters News in San Francisco. Augmented reality is one of the next big things in tech. It's where digital images float over the real world. And unlike its sister technology, virtual reality, you don't need to wear special goggles or anything to use it.
In fact, companies like Apple and now Google are working on a way for you to use this technology with the phone that you already have. Google said it's launching a system called ARCore, which will let a couple of Android models, the Galaxy S8 and the Google Pixel Phone, engage in augmented reality apps with nothing but the camera that's already on the phone.
This follows what Apple announced over the summer, where they're going to be rolling this out come this fall with iOS 11, which will be their next operating system release. Apple has said it expects augmented reality to be available on hundreds of millions of its devices, as soon as this fall.
And some developers think that could be 300 million. That's more than Google is targeting at first. Google is saying it's going for 100 million when this technology leaves the preview mode. However, with the headstart that Apple got by putting this out this summer, they already have developers, like Ikea, Giphy, and some other companies, that are showing off their wares and kind of teasing this to the public before it comes out.
Either way, by the time next year rolls around and everybody's gone out and bought a shiny new device for the holiday season, hundreds of millions of people will be able to experiment with this technology. And we'll see whether it's the next big thing that tech predicts or not.