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michael jordan is taking on china that basketball legend says sports where from chow down sports build a business around his chinese name and famous number twenty three but never got his permission jordan is known to scale down in china now his escalating his case against the chinese sports ferment to the nation's top court lower courts ruled in favor of the firm earlier this year , this is just one of many cases accusing local firms of illegally imitating global brands china's state run news agency reports the firm has countersued jordan for eight million dollars claiming his damaged its reputation