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right excavators in china sonny's your company but now they're digging into the smartphone market with the rugged v. eight pioneer on sale next week , but the success of local smartphones has all sorts of unusual suspects dialing into an already crowded market one online mobile phone sales site has around eight hundred brands listed most of them obscure names even for china like art shows wife for or zippo , china's version of netflix much t. v. is also trying to imagine , smart though that comes with free streaming video name on everyone's lips is shall me , enjoyed near overnight success even challenging apple here reuters correspondent paul carson clear or really comes from one thing and that's the fairy tale of shall me may see this booming success and while their own industries are struggling announce what they want to be part of , even ignoring the fact that the market is in decline companies are desperate to distinguish their new sounds from the delusion , anything that sticks , like lenovo last week it unveiled this phone that can even projected , with all the novelty it'll be hard for companies to find a new tune to play for the world's biggest smartphone market