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how're full new weapon in the war to conquer viewers and china's online video kingdom , specific rights to content like game of thrones so far internet giant tencent seems to be ahead in the battle to capture deals like this also hooking up with twenty first century fox warner music sony music and the n. b. a. prize industry that could double to over forty six billion u. s. dollars by twenty eighteen reuters correspondent paul carson in beijing turns has definitely set itself up to grab the lion share of the market but this could be a long and hard for back so for plenty of a place in the field and they've all got deep pockets so makes this fight could go on for years to come one of ten cents arch rivals is ali baba china's e. commerce giant flush with cash after recording the world's biggest i. p. o. last year , it's been buying its way into the online video market and now owns a share of china's top online video company youku tudo more recently inked a deal with hollywood studio lions gate for exclusive rights to stream hits like the hunger games , but ten cent has a strong defense , it's already king of content in china through its online games and in recent years it's captured the nation with its mobile messaging app we chat county half a billion active users it's this weapon that may have given ten cent the advantage in securing key deals with global media giants but there's another formidable opponent that all the nations online players will have to reckon with china sensors and they've been stepping into the fight cutting certain shows deemed inappropriate like house of cards , even the big bang theory , regulators don't explain their decisions meal this fight is about more than money in muscle it's also about guesswork making an outcome to the online battlestar from certain