FIRST AIRED: June 2, 2016

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COMING UP:Share Opener Variant 2

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Transcript

00:00:00
joan has been a smoker for fifty years , those pains forced him to quit , swapping cigarettes for mouths brain for weeks on , still going strong , i'm gonna , i am now , the addiction is still there of course john reaches for the nicotine spray up to ten times a day but by giving up his removes ninety percent of the health risks of his habit , convincing smokers this beats a cigarette still isn't easy though even a full forty years after it was first suggested many sacred thing that nicotine is dangerously causes cancer and this simply isn't true they they they sneak because of the nicotine archery and that is not the nicotine that kills and announce an important message that we're trying to get , part of the problem is image , replacement therapies like government patches marketed is medicines , as opposed to the attractive packaging of the more popular but unregulated each , cigarettes , some studies even show nicotine it could have a positive effect , talk of it treating conditions such as outsiders disease and parkinson's , first though is the battle to de demonized it they've joan is reaping the benefits many still aren't the world health organization predicting smoking will kill a billion people by the end of the century