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call them no owners the generation of millennials aged eighteen to thirty four who say no to owning giving rise to a new industry based on renting bartering and sharing , and not just homes and cars but also clothing furniture and appliances posing a disruptive force to traditional retailers i was very hard outside of crossroads in new york it's part of the chain of stores where you can buy sell and swap secondhand clothing this so called sharing economy is clicking with millennial , to both of , our budget , battered by student loan debt and the great recession this generation of eighty million americans are spurring the rise of new online marketplaces like urinal or cast off goods are traded among its more than three hundred thousand members and kit is in dot com where young parents can swap stuff for kids known there's also saying no to fossil fuels research firm alex partners estimates a half million car purchases didn't happen in recent years due to ride sharing and rental companies like uber and zip car , and established retailers have taken note , i lean fisher typically for older women boasts a green i lean brand that sells gently used clothes , while patagonia which has a long preached corporate responsibility recently launched a worn where program that will fix your favorite old torn fleas for free