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pay t. v. is going on a diet content distributors in the cable and satellite t. v. business rolling out options to slim down how many channels you get and how much you pay by allowing customers to choose the ones they want instead of the hundreds of channels that come along with a big monthly bill reuters entertainment reporter lisa rich wine distributors are realizing that they need to find a way to hook these younger viewers if i don't do that are going to lose a whole generation of consumers who have been used to watching you to move and that for us on , but using a la carte t. v. to lure penny pinching customers isn't going over well with channel operators e. s. p. n. parent walt disney has even gone as far as schooling verizon over a custom t. v. package that is says violates terms of the contract says that puts the sports channel out of reach for low tier customers , channel owners want their networks and as many homes as possible and that the current system that puts them on a big package , i was getting them into a hundred million homes roughly right now for the biggest channels , and i'll stay if if customers are getting smaller and smaller packages a lot of those channels will see a smaller audience , which hurts their advertising revenue but opposition and legal challenges on not stopping cable companies from coming up with more skinny bundles this is likely to be the subject of many fights during the next round of often acrimonious negotiations as channels try to stay in as many homes as possible and pay t. v. operators try to prevent customers from dropping them all together