>> Melania Trump on Monday announced her first initiative as First Lady. It's a campaign she's calling Be Best, aimed at American children, focusing on health, addiction and online safety.>> I feel strongly that as adults, we can and should be best at educating our children about the importance of a healthy and balanced life.
>> American First Ladies have long championed causes, often focused on children and family.>> Won't you join us in this great, new national crusade?>> Nancy Reagan urged American youth to just say no to drugs.>> Good morning, how are you all?>> Hillary Rodham Clinton said raising a child takes a village.
>> Michelle Obama pushed her Let's Move campaign to tackle childhood obesity, and Melania on Monday said she wanted to encourage programs supporting children's emotion and physical health. But one platform of her push raised eyebrows before its launch. Her expressed desire to combat cyberbullying, it's behavior critics have long associated with her husband.
Particularly his use of Twitter such as the time he called actress Rosie O'Donnell a mentally ill woman, a bully, a dummy and above all a loser. And it came up at the White House press briefing moments before Melania took the podium.>> Does he accept responsiblity for this climate that exists right now, that there is the need to sort of address an issue like cyberbullying?
>> I think that the idea that you're trying to blame cyberbullying on the President is kind of ridiculous.>> In my time as First Lady of the United States, I will make every effort to be best.>> The First Lady pledged to shine a spotlight on organizations promoting her goals for the Be Best program.