FIRST AIRED: May 14, 2018

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Transcript

00:00:00
>> Saudi woman are getting a taste of what's to come. It's a new female targeted car exhibition in Saudi Arabia. As the countdown begins to women legally being able to hit the road, once the ban is officially lifted next month.>> I swear by God, it's an amazing feeling.
00:00:15
But the most important thing is that you have the courage, and not be afraid of anything. I'm very happy.>>
FOREIGN]
> Excluding women from driving has long been a stain on the country's international image. But the conservative kingdom wants to reform its economy. Women behind the wheel has been heralded by activists, but also by businesses.
00:00:34
Their inclusion will add almost 9 million potential drivers and could lift Saudi's car sales by up to 20% annually, a welcome guestimate for car makers here where the car market has been dented by weak oil prices. This three day exhibition in Riyadh allows women to learn the basics of driving and finance and even get a taste of something a little more thrilling that Saudi highways.
00:00:56
Some here say they've already bought new cars and are ready to go once they get the green light.