FIRST AIRED: May 2, 2018

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00:00:01
>> Hugo Boss is back in fashion for clothes shoppers, particularly in China. The German firm reports that first quarter sales rose by 5% to $780 million, with a 12% jump in the Asia Pacific. The sight of Chinese shoppers back and force is a relief for many luxury brands as sales had dropped due to slower economic growth.
00:00:22
Hugo Boss faced a string of profit warnings as sales fell in recent years. To counter this, Boss reversed efforts to take the brand more up market and expand into women's wear. It refocused on premium men's clothing, which has grown 6% in the first quarter. Online sales also surged 43% in Q1, that's on the back of investment in the Boss website to better integrate e-commerce in stores.