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>> Alexa, ask Roomba to go home. Amazon on Wednesday announced experience centers in 15 urban areas across the United States in partnership with the largest U.S. home builder, Lennar. I'm Reuters Jeffrey Dastin, reporting in a model smart home that Amazon has set up in the San Francisco Bay area.
The thinking is to have customers of Amazon be able to see what a true smart home would feel like. Not just turn on a light bulb here or there, but to literally have the entire home outfitted with Alexa in every way possible. Whether Telling Alexa to watch a movie, to check the front door, or just to say good night and lower the blinds for you.
Alexa turn on the living room lights.>> Okay.>> These experience centers do put Amazon into familiar territory. Companies Best Buy and Apple also have essentially smart technicians who can help you work with their devices. And Best Buy in particular has a program where they send people to your home and help you install gadgets, and get to use the latest trends in technology.
So Amazon is now entering into that space. This arguably is competition for those other companies. This is a way to have customers to experience Alexa differently. Potentially encourage them to buy more devices that have Alexa on it, which could be good for Amazon's long term goal of having Alexa be everywhere.