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>> Meet the robots catching the eye of the world's retail bosses. The race to crack internet food shopping is a competitive one. And this new high-tech plant owned by British online supermarket company Ocado is setting the pace. It claims to be the most advanced system for online shopping on the planet.
600 robots swarm on top of a huge, steel grid Selecting items from stacks of containers underneath. Orcado's first generation warehouses would take several hours to fill an order. But here in Andover, the average fifty item shopping list is picked within a matter of minutes. Reuter's James Davey says, while it boosts Orcado's own profitability, it also functions as a shop window.
>> So last weeks mega deal, we saw Sainsbury's offer 7.3 billion pounds, agreed deal with ASDA. That's partially driven by online grocery, and fears of where Amazon will be in about ten years time. That's the major development, and what Ocado is doing is tapping into that. And it's using its strategy of trying to attract overseas retailers to develop their own online operations, that's where its expertise lie.
>> Supermarkets around the world is struggling to develop a sustainable system that delivers food to customers. In the last six months, three of the biggest in France, Canada and Sweden have turned to Ocado.>> What they do is they call him partnership deals whereby Ocado provides setsup an automated warehouse, provides the hardware, fits out with the software, and they earn fees from that retailer.
>> The recent partnerships have been lapped up by those investors who see it essential to the development of grocery shopping. Skip Dixie only a costly and complicated venure that will never make sustained profits. But for now it's giving future revenue streams that 10 years ago Ocado couldn't imagine getting.