China's second biggest company has signed up for an exchange program from overseas. Internet giant Tencent announced an agreement with the UK government on Wednesday, which will let it bring film, video games, and fashion to it's huge domestic audience in China. The company runs the country's biggest social network, WeChat, a one stop shop for networking gaming and online shopping for its billion Chinese users.
The agreement will apparently also cover a number of creative projects with big name British organization's, including the BBC, Britain's Tours and Promotion Board and the British Fashion Council. It's not the first broadcast collaboration. Last year, Blue Planet II with David Attenborough was jointly produced with BBC and Tencent Video.
In Netflix styling streaming service in China. Wednesday's deal is seen as a shift away from Tencent's oversea strategies so far, that's mainly focus on foreign investments and getting access to its platforms for Chinese tours overseas. It may set the company up for its own international expansion. Despite it's huge Chinese user base, Tencent is not very well known in the West, outside of tech or financial circles.
Its biggest move in Europe so far has been an $8.6 billion acquisition of finish gaming site, Supercell.