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>> Self driving cars for the masses. I'm Alexandria Sage for Reuters and I'm here with Honda in a old Navy munitions center here in Northern California, the city of Concord. Honda says that even though its competitors like to boast about their self driving technologies and their luxury cars, Honda says they're doing it for everybody.
Now there's a lots of hype in this industry and a lot of promises being made by car makers. Honda says it gets that and it doesn't want to be one of those over-promising car companies. Instead, they've been a little bit more under the radar, but what they're doing is rolling out these semi-autonomous technologies, technology that keeps you in your lane, that warns you when you're drifting, that will brake for you automatically at an intersection if needed.
But they're putting this on their lower cost cars, cars that cost $20,000 so your kids can have them. Now, this is a differentiator for the Japanese company, because usually we see these technologies on the very expensive cars. But just take a look at the difference between these two vehicles here.
On my far right you see the first generation vehicle and that's got the very bulky LIDAR on top. But now this technology is changing so fast that the LIDAR systems, which is a sensor, and the cameras are getting smaller, everything is getting smaller, cheaper, therefore more viable for a commercial market