>> Tobacco giant Philip Morris is betting big on a new smoking device called IQOS. The device heats but does not burn tobacco, and the company wanted to market it as safer than cigarettes. But the Food and Drug Administration on Thursday said it was not completely convinced. Reuters correspondent Jilian Mincer.
>> Philip Morris really wanted the panel to decide that this was a lower risk alternative than combustible cigarettes. What the panel decided was indeed, using IQOS exposes you to less toxic chemicals than smoking a cigarette. But that in and of itself doesn't necessarily lead to less disease and death.
>> Philip Morris reps told the panel IQOS produces up to 95% fewer potentially harmful chemicals than regular cigarettes.>> These type of products are the future for big tobacco. Philip Morris has spent billions of dollars researching and developing IQOS. People around the world are smoking less, and so they need to come up with these alternative products that are less toxic.
The aim, Philip Morris says, is to shift smokers from cigarettes which we know kill people onto these less dangerous products.>> The FDA is expected to decide whether the company can sell IQOS in the United States within the next few months.