FIRST AIRED: February 5, 2018

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Transcript

00:00:01
>> LinkedIn might be the snooziest of the social media networks compared to Snapchat, Instagram, or Facebook, LinkedIn can feel like an office holiday party without any alcohol. So if anything was gonna go viral on the platform, it was bound to be something like this. The unwritten rule when it comes to salary is this.
00:00:19
Whoever proposes a number first, loses. I've heard this so many times. It's a limiting mindset. These sentences read like general musings on the workplace, but taken together, they are an emerging storytelling form known as Broetry. The name in the content is a fusion of bro, as in the bro culture, that can dominate a work environment with poetry, it's not Robert Frost, but it's lighting up on LinkedIn.
00:00:42
Some say the Walt Whitman of Broetry might be Josh Fechter. He's the co-founder of a company called BAMF, or Badass Marketers and Founders. And this poem, or broem, he posted to LinkedIn racked up 12 million clicks. My first employee is an immigrant. He got rejected by Facebook, Snapchat, and Google.
00:01:01
Some of the staff is a bit self-congratulatory, but it stands out amid the job anniversary's resume update that make up most LinkedIn content. So what has LinkedIn say about this trend? Reuters Tech Correspondent Salvador Rodriguez spoke to them.>> LinkedIn doesn't comment on the broetry term. I'm not sure that they wanna associate themselves with that, but they have said that since overhauling their feed two years ago, they started to see record levels of engagement.
00:01:27
This past year, they saw 60% year over year increase in the amount of content that users have upload, that is then viewed on the feed, such as Bro Tree. 27-year-old Logan Young, co-founder of Marketing Software Firm Blitz Metrics, and CTO Dennis Yu say, the viral posts often show episodes of failures had punchy one or two line sentences and no photos, videos or links.
00:01:50
>> I charged $2,000 for a $100,000 project, yet the client was pissed. He wanted Facebook ads but didn't have any landing pages, videos, tracking or even a strategy.>> Not exactly Shakespereon prose or rhyme, but it got Dennis two million clicks, and he says it brought him new business, as well.