>> Their strategy for this year's Super Bowl ads, be funny.
>> Be famous, and be ferociously apolitical.
>> Amid a fractured nation and a politically charged NFL season, Super Bowl advertisers are running a reverse, avoiding divisive issues and aiming to bring us together through broad humor.
With the brouhaha over players kneeling during the National Anthem contributing to the NFL's 10% ratings drop, say media experts, brands have hired big names to land punchlines, not political points.
>> Nobody wants to hit me, I'm the luckiest.
Advertisers are paying an average of $5 million for 30-second spots.
us the cost of hiring folks like Danny DeVito and Keanu Reeves.>> Should I make a square space website for it? Yes, a very good website.
>> With an audience of 100 million people, even Amazon's Alexa is trying her hand at comedy.>> In Austin, it's 60 degrees with
Alexa?>> As the CEO Jeff Bezos.>> Alexa lost her voice? How is that even possible?>> No word on how much he got paid.
>> And you're sure this is gonna work?