>> First it was Kylie Jenner and now it's Rihanna. The pop star lashed out at Snapchat Thursday for allowing this advertisement that seems to make light of domestic violence to slip through gatekeepers. The ad which Snap took town but is still swirling around social media asks would you rather Slap Rihanna or punch Chris Brown.
It harkens back to the 2009 beating she suffer at the hands of her then boyfriend, R&B star Chris Brown, that made headlines around the world. Rihanna was so infuriated she used another social media platform, Instagram, to urge all of her fans to deleted Snapchat app writing in quote shame on you.
Throw the whole app-oligy away. Snapchat acknowledged its mistake earlier this week saying they the ad quote was reviewed and approved in error, and then it was removed. But it's been slow to comment on Rihanna's reaction. Shares of the millennial app tumbled about 5% wiping out just under a billion dollars in stock market value.
That's eerily reminiscent of the one and a half billion dollars lost last month when reality star Kylie Jenner tweeted a bad review of Snapchat's redesign, and asked, who was still using the app. Despite the multi-billion dollar drops, there's been a rival in the stock so far this year, but worries about Snapchat's user growth and revenue potential have left the stock lingering back down to around it's $17.00 IPO price.