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>> British authorities are poised to raid the firm behind Facebook's latest trouble. They're seeking a warrant to search the offices of Cambridge Analytica, which was hired by Donald Trump's presidential campaign for political consulting. And a whistleblower has alleged, improperly accessed the personal data of more than 50 million Facebook users, to influence public opinion.
It's left the social media company facing charges that it didn't do enough to secure its information. Reuters' Doug Busvine looked into how the breach took place.>> That data was harvested by a quiz app, developed by psychologist Aleksandr Kogan. Only a few hundred thousand people took this personality test, but in so doing, they agreed not only to have their data collected, but that of their unwitting Facebook friends.
That's where the millions come from.>> Facebook says it demanded the data to be deleted when it found out in 2015. And Cambridge Analytica says it complied, but media reports have said otherwise. Now the US Federal Trade Commission has reportedly started a probe into the breach.>> We feel this really big responsibility.
>> There's also reports that CEO Mark Zuckerberg has been asked to appear before British Parliament.>> The company prides itself on being a force for good in the global community. Now it faces a backlash from lawmakers and regulators in the European Union and the United States, as well as the risk that some of its 2 billion plus users could unplug from the network.
>> The social media giant's crisis started with an investigation by Britain's Channel 4 News. In it, Cambridge Analytica executives were also secretly filmed explaining how they could influence politiicans all over the world using entrapment, a combination of bribery, sex workers and former spies for hire. The firm later said it was merely humoring the undercover reporters.