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>> Apple is usually at the top of the class, but there's one market where it's not. Education. In an effort to fix that, Apple's CEO Tim Cook this week unveiled new, more powerful iPad for students. Reuters tech correspondent Steven Ellis.>> What is really important is getting the Apple brand and the Apple look and feel in front of young people so that they know about it.
A lot of people from the 80s and 90s remember playing Oregon Trail on a Mac as a kid. Apple wants to make sure that those same kind of memories are formed about its iPad early on for these kids.>> Apple controls just 17% of the K thru 12 computer market according to Future Source Consulting.
Compare that to 60% for Google's Chrome operating system and 22% for Microsoft Windows. But closing that gap is not without challenges, even for the mighty Apple. Besides cost, the new iPad sells for $299 for students and $329 for general public, while a Microsoft or Google device goes for under 200 bucks.
Plus, there's the classroom domination of Google software like Gmail and Google Docs. Apple however is clearly going for the long game. And so our investors. Shares of Apple fell Tuesday but are up 20% from a year ago. Investors are looking ahead to quarterly results due out in April.