>> Nissan has entered the driverless car race against the likes of Uber. The company is kick starting it's own autonomous services, a field that's currently dominated by ride-sharing apps. However, the company says this isn't just to compete with the Ubers of the world. Nissan and its rivals are preparing for a future where self-driving cars overtake actual car ownership.
In Tokyo, Reuters correspondent Naomi Tijtsu explains.>> Nissan's giving in to the ride-sharing services industry because that's what the market wants. With the rise of autonomous driving and self-driving cars, these services are becoming more in demand.>> The Japanese automaker has developed its own in-house software to do it, partnering up with mobile game company DeNA.
Market experts say Nissan could one up its competitors by creating a high end taxi service with value added extras, rather than competing for price. Easy Ride will begin it's first field test in Yokohama next month.>> They're aiming to go a little bit more higher value, so they are looking at offering recommendations on where to go.
You can say, I'd like to go to a beach or I would like to go see some sort of tourist destination, and it will give you recommendations.>> Partnering with DeNA could potentially seal that deal. The gaming platform already has a base of uses for its own car sharing app in the country, it's also in the process of building its own self-driving taxi system there.
With the public showing increasing interest in services instead of car ownership, Easy Ride could become your very own concierge on wheels.