>> We're constantly being photographed everywhere we go. And your face can now unlock your phone, withdraw money, and get you across borders. Facial recognition is on the rise. But so are hackers, and they have a new target. Massive databases of profile pictures linked to personal information. Here in Tel Aviv, this Israeli company is getting on board a global push to comply with new privacy standards.
And it believes it can help you and your face stay anonymous in this hyper-connected world.>> I'm Reuters' Rinat Horash at the offices of Israeli company D-ID, short for de-identification, which is exactly what they want to do to images of your face to protect your privacy and identity in various databases.
How does that work? Basically by making changes that are unnoticeable to the human eye. Keeping your passport photo, for example, looking like you while being unidentifiable to facial recognition algorithms that can know who you are, and many things about you, by trying to match your image with another image of you that's out there.
>> Companies around the world are spending big money to protect photo databases before a stricter European law takes effect in May. D-ID is planning to launch their tech the same month. They're planning a pilot, and have also signed preliminary agreements with a number of leading government organizations. Uva Ulevich, who heads a cybersecurity research center in Israel, says for companies who store our faces, it'll be a constant battle to keep them safe.
I think it's a very, very important technology and it's going to be a continuous arms race between people that are developing matching algorithms to match two pictures of the same entity, and people that actually tries to disable this matching by modifying the picture. So it will be very, very difficult to understand that two people, two pictures actually belong to the same person.
>> Big Brother is watching, but in the future he may no longer be so all-knowing.