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>> Angry Birds, indeed.>> Hey, put him down.>> A profit warning from the game's maker, Rovio, wiping 45% off the Finnish firm's stock price on Thursday to less than half the IPO price of 11.50 euros. It's scaled down its expected sales to between 260 and 300 million euros, less than last year's 297 million, and well below analysts' forecasts.
>> It is tough competition in the gaming sector at the moment. And these games downloadable to mobile phones are based on the belief that people will continue to spend money to access further additional content within that game. The changes in retail that we've seen over the course of the past year or so suggest that people have moved away from products to more experience-led things.
>> Rovio is blaming marketing costs and other investments for the lower outlook. It's had a rocky ride since last year's initial public offering. In November, the stock dropped about 20% after Rovio's first interim report as a listed company. It'll be hoping the sequel for its 3-D Angry Birds movie, due next year, will help secure profits from falling further.