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>> is now making a bet on chip technology, I'm Reuters' Jeffrey Dastin in San Francisco. Amazon, late last year bought the maker of a home security camera called Blink. And at the time, most people believed this deal was in line with Amazon Key. Which is a program Amazon announced to deliver packages inside shoppers' homes with surveillance cameras and smart door locks.
But Blink is interesting because the company says that its cameras can last a whole two years processing video only on a single pair of AA lithium batteries. And what makes that possible is the chip inside of the Blink cameras. So Amazon's deal, in fact was more strategic than just going after a camera maker, the company sources tell us.
Paid about $90 million to acquire the parent of Blink, and the main reason was for the chips. So when you dig into this company history a little bit, how do they make these cameras that can last so long. It's because the company is actually called a media semiconductor and it was founded in 2008 by old hats from the chip industry.
For Amazon, this might mean lower production costs for some of its devices like its Cloud Cam because the chips are cheap. And it's no longer going to have to rely on third party chip designers potentially. For consumers, it means that devices like the Echo speaker you plug into the wall today may become wireless and portable.