> Scenes of chaos in French supermarket chain Intermarché as bargain hunters race to get their hands on jars of Nutella at a 70% discount. That was a month ago, but now the chain faces a hefty fine from Frances competition,
] agency, for selling the sweet chocolate spread at a loss, as well as slapping hefty discounts on items, such as Procter & Gamble's diaper brand, Pampers, and Nestle's Perrier sparkling water.
According to French laws, retailers are only allowed to discount certain items during annual sale periods, but the supermarket's chairman told French media the price offer in January did fall during the official winter sale dates. Footage of the Nutella brawls emerged at a delicate time for the French government, as ministers were preparing to unveil sensitive draft legislation aimed at ensuring fairer prices for farmers, notably by curbing agressive discountings by supermarkets.
It will now be down a judge to consider whether to slap Intermarché with a fine, which can be up to €375,000 or $461,000 US.