FIRST AIRED: February 10, 2018

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Transcript

00:00:01
>> Hi, I'm Siri, welcome to HomePod.>> The Apple HomePod finally hitting stores on Friday, with very little fanfare from Apple, and late to the game. I'm Reuters' Steven Ellis, here in San Francisco, and I just got back from doing a product briefing with the folks at Apple for their new HomePod smart speaker.
00:00:18
We've got a test unit here in the office that we're borrowing, so let's check it out.
SOUND] U
boxing. All right, so let's see what we have here. We've basically got a speaker that's kind of diminuitively small. Also this feels fairly resilient, it doesn't feel like it's gonna dent like a normal speaker cloth would.
00:00:43
>> To get my attention, say, hey Siri.>> Hey Siri, what's the weather?>> It's currently partly cloudy and 68 degrees in San Francisco.>> The sound quality is incredibly good for how small the device is. We did get to hear it in comparison to several other devices, like the Amazon Echo, the Google Home Max, and also the Sonos One.
00:01:06
In particular, the Sonos One sounded very close, and it's also a much cheaper device. Sonos, a few weeks ago, ran a deal where you could get two Sonos Ones for the price of one HomePod. So Apple's been late on three fronts with this product. They're late delivering it versus when they said.
00:01:24
They're late delivering some of the features that other products that are similar already have, in terms of multi-room music, exterior pairing. And then there's the bigger issue, that they're just late to the market. The Amazon Echo devices have been on the market for several years, Sonos has been around even longer than that.
00:01:40
And there's the question of whether consumers have already made their decision about a smart speaker. On the other hand, they're still very much a niche product. Most homes still don't have a smart speaker of any sort, so Apple very much views this as a wide open market that's still in its early days, and that it's going to try to make into a mass device that everybody has in their home, not just techies.