>> To understand how after 11 long years Twitter is finally turning a profit, consider
that's Twitter in Japanese. Japan is Twitter's biggest growth market and is so far succeeded where social media giant Facebook has failed. Sales in Japan rose nearly 35% in the fourth quarter alone, helping Twitter recently to post its first-ever profit.
Reuters', Sam Nussey in Tokyo, explains why Twitter is such a hit in Japan.>> Twitter has a huge number of younger followers, and this is a demographic that has turned off TV. And with advertisers having fewer other options in Japan, there is far less of the kind of net savvy Internet media that we've seen coming to the fore in places like America.
The video products that they're offering, which they've been improving recently, are very attractive.>> Twitter seems to have hit a cultural sweet spot and now boasts 45 million monthly active users. That means one of every three people in Japan are Twitter fans.>> The anonymity that it provides, it allows users to just not use their real names, allows Japanese people to express their opinions in a culture where sometimes that's not so easy to do.
And it's very concise and that fits very well with the conciseness of the Japanese language.>> The Japanese were late to embrace smartphones, but that's changing, and smartphone sales there hit 32 million units last last year. Add to that, Twitter's roll-out of new app products like video, interactive links, and live streaming events, and the picture becomes clear why young Japanese smartphone users are tweeting away.