FIRST AIRED: February 12, 2018

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Transcript

00:00:00
>>
NOISE]>>
This is the reaction of kids at the Ron Clark Academy in Georgia after finding now they're going on a field trip to see Marvel's new superhero movie, Black Panther. One of the most highly anticipated films in years by kids and critics alike inspired New York native and comic book enthusiast Frederick Joseph to create the hash tag Black Panther challenge.
00:00:25
>> For me, it was something that I knew that children had to see. For children who potentially don't have the opportunity to see it, I want to provide that opportunity.>> His original goal was to raise $10,000 to send kids from the Boys and Girls Club of Harlem to see the movie.
00:00:44
But then the fundraising effort went viral. With celebrities like Viola Davis, Ellen DeGeneres and Chelsea Clinton helping Joseph and related groups raised over $300,000, enough to send 23,000 kids to see the film which features an African superhero, a predominantly black cast and a black director.>> This level of representation, we've never seen it before and to normalize certain things that the media normally doesn't such as being an intellectual black person.
00:01:16
Such as being a woman who is a warrior or being a man with emotions and nuances and layers to your being, those are the things that are gonna help move the needle and help our kids know that they can be whatever they wanna be.>> In addition to sending hundreds of kids to see the movie, Joseph donated an additional $45,000 to the Boys & Girls Club of Harlem story tellers program to empower kids to create their own naratives.
00:01:43
Black Panther premiers on February 16.